Did you know that only 5 percent of companies that have a social media presence actually monitor it? And that only 1 percent of those companies actually have a social media marketing strategy?
If you’re like most business owners and marketers, you’ve been pretty frustrated with your social media efforts. It seems like no matter how hard you try, your posts never get seen. Or, worse, people ignore your posts and posts from other businesses in your space.
If you’re not using social media strategically and monitoring your marketing efforts, you’re probably wasting a lot of time with no results.
The good news is that there’s hope! Social media can be a powerful marketing tool if you have a strategy and use the right tools.
Great social media marketing strategies take time, effort, and planning. Fortunately, you have the tools you need to succeed. In this article, we’ll take a look at five of the best free tools for boosting your social media marketing strategy and get started on the right track.
HootSuite
HootSuite is a social media management tool that allows you to manage multiple social media accounts from a single dashboard. You can create and share content, track and analyze your social media efforts, manage multiple social media campaigns, and more.
Some of the key features of HootSuite include:
- Full-featured dashboard that gives you access to your social media from any device.
- Ability to schedule posts and track their growth trajectory.
- Reports that show you what content performs the best.
- Built-in management tools for your email list.
- A tool that allows you to manage multiple social media accounts from a single dashboard.
BuzzSumo
BuzzSumo is a tool that helps you find the best content from your competitors and506 your own website.
Some of the key features of BuzzSumo include:
- Search for content that has been said or written about your brand or product.
- Find content that is related to your product or service and is good quality.
- Explore content ideas and pick the top 10 to see what types of posts work best.
- Use the statistics feature to see what types of posts get the most shares, likes, and comments.
Google Analytics
Google Analytics is the most important tool when it comes to tracking your social media efforts.
You can use Google Analytics to:
- See what posts are getting the most engagement.
- Determine what posts are leading to conversions.
- Discover what audiences are clicking on the most.
Facebook Ad Manager
Facebook Ad Manager is a tool that allows you to create and manage Facebook ads for your brand and audience members.
Some of the key features of Facebook Ad Manager include:
- Ability to create ads for audiences based on traits such as age, location, and interests.
- Use the targeting options to select who sees your ads.
- Use the management tools to track the performance of your ads.
LinkedIn Ads
LinkedIn Ads is a paid advertising platform that allows you to create and manage ads for your brand and audience members.
Some of the key features of LinkedIn Ads include:
- Targeted audiences based on their demographics and interests.
- Create ads that are specific to your industry and that highlight your skills or experiences.
- Use the creative options to show off your brand in a creative way.
Slack
We all know that communication is key in business. That’s why using a communication tool like Slack can be a great addition to your social media marketing strategy.
Some of the key features of Slack include:
- A communication tool that allows teams to communicate in real-time, collaborate on projects, share knowledge, and stay informed.
- A way for your team to stay on top of all of their social media accounts from a single location.
- An easy way to message your audience members and have fun while doing it.
Bonus: HubSpot’s Inbound Marketing Platform
As amazing as HootSuite and the other tools on this list are, Hubspot’s inbound marketing platform is even better.
Why?
Because it gives you access to a suite of amazing CRM tools that can help you grow your business in ways you never thought possible.
Final Words: Going from here to success
At the end of the day, social media marketing is a numbers game. It doesn’t matter how great your content is or how strategically you plan your posts – if no one sees them, they don’t count.
That’s why it’s so important to use tools that help you track your social media performance and stay on top of your game.
These free tools will help you boost your social media marketing strategy and get more exposure for your brand. It is important to note that these tools are more freemium tools with limited functionalities in the free version and monthly or yearly subscriptions in the paid version. You can reduce costs by 10 by having Nyamga organize your social media
So, are you ready to boost your social media efforts and take your social media marketing to the next level?
