No matter what field of activity you practice as a freelancer, you need to find clients to make a living from your art and develop over time. However, you need a strategy to do this because it can’t be improvised.
In this article, you’ll see some tips on how to be attractive to your prospects, and we’ll show you the basics of how to approach your clients and sell your services.
Why should you appeal to your customers to attract them to your services?
The reason is obvious. No customers, no revenue. Your prospects need to see you as credible, and your role as a freelancer is to make them absolutely happy.
You need to study your market and define your client avatar, which will allow you to know their needs and find the best solution for them with your service.
To achieve this, you need to create an environment where the customer feels comfortable and trusts you. This is what we will see next.
5 basic rules to attract clients as a freelancer
1- Be courteous
Don’t focus only on selling your service at first. Take an interest in the client. Try to understand what they are thinking. Listen to him to better find the solution to his problem.
As a freelancer, your customer relationship must be bilateral, you must reassure the customer, put him in confidence, this is done by politeness, courtesy, in short, have a good relationship.
2- Develop a good digital communication
To attract good customers you need not only good service, but also good communication. People need to discover you. You need to make yourself known.
Whether it is through a website, social networks or advertising, your business must be visible to your audience, so you can put forward quality content that brings value and promotes your business.
3- Get organized
A good freelancer is one who knows how to manage his time. He is his own boss, but he must be organized to be productive. The tasks must be done by degree of importance to achieve the goals in the long run.
Two things are important to succeed in being better organized: discipline and rigor!
A good work environment also helps to boost productivity; put at your disposal efficient tools to save time; develop a work rhythm that suits you; set goals by eliminating all sources of distraction.
4-Propose an irresistible offer
A compelling offer is imperative for a freelancer, as it is focused on the client and their needs. The goal here is not to specifically sell a service or a product but to go beyond that by discovering the client and his need.
Here are 5 main points to create an irresistible offer:
- Address existing and recognized needs.
- Position yourself in your market
- Make a strong commitment
- Remove all barriers to purchase
- Make customers feel like they are getting a good deal
All of these things work together to get the customer into the buying process and build loyalty later on.
5-Provide customer service
The freelancer knows that a satisfied customer is a good advertisement for him.
He must have a quality customer service to collect opinions and adapt to improve his services.
The customer service allows first of all to have recommendations from satisfied customers but also to keep them loyal. It is a marketing aspect that will make you attractive to your customers.
Being independent requires many cross-functional skills because we are also business leaders. Learning to communicate with customers is essential. This will help you throughout your career, no matter what industry you work in.
With time and experience, you will learn that customer relationships are well established. The mistakes you might make in the beginning will definitely help you improve later on, which is a good thing. An effective freelancer must know how to challenge themselves.
