Your digital marketing assets are the backbone of your brand. It is vital for your business to have these assets in place so that you can effectively market to your target audience and increase your visibility on the web.
With so many options, it can be difficult to decide which digital marketing assets are best for you. That’s why we’ve put together this list of the top 10 digital marketing assets you should invest in by 2022. From branded websites to email marketing, this guide will help you define the perfect marketing strategy for you and your business.
Brand Websites
A strong brand identity is central to marketing and should be a top priority for any business. Branding is important because it helps your customers understand what you stand for and why they should buy from you.
So, how can your customers get to know your brand if it doesn’t have a website? Your website is the cornerstone of your digital marketing assets because it represents your company’s reputation and image. It also allows you to connect with prospective customers and show them what you’re all about.
If you don’t have a website, no one will know who you are or what products or services you offer. This could lead to lost opportunity and missed sales.
It’s vital for businesses to invest in websites so they can build their online presence and increase their visibility on the web. A branded website can help establish your business as an expert in your industry and provide valuable information about the benefits of using your products or services.
Email Marketing
Email marketing is one of the best digital marketing assets for businesses looking to create a strong digital presence. With email marketing, you can reach your customers when they are most likely to make a purchase. You can send them coupons or discounts with the click of a button.
If you want to succeed in business, your customers need to know who you are and what you offer. Email marketing enables you to do that effectively by staying top-of-mind with your customers.
With email marketing, you can set up campaigns targeting specific groups of people. For example, if you’re in the travel industry and want to push Black Friday deals, there is an option in email campaigns where you could specify that this campaign would be for African-American men aged 18-35.
This makes it easy for you to tailor your messages so they are relevant to different demographics when they are most likely to act on them.
Social Media
It’s hard to imagine a time before social media, but it used to be that if you wanted to communicate with people, you would have to meet them in person.
Today, social media is the fastest-growing marketing channel on the internet. It has more than 3.3 billion active users per month, which equates to about 41 percent of the world’s population. And most importantly for your business, it is also one of the most popular ways people access news and entertainment content.
Some social media platforms are better suited for certain industries than others. For example, LinkedIn is great for B2B companies because professionals are already on it and interested in your products or services. Facebook is better for building customer audiences because their users spend more time there than any other platform.
Whatever digital marketing assets you choose to invest in by 2022, make sure you remember these three tips:
- Find out what platforms your target audience spends most of their time on
- Make sure they align with your company’s goals
- Choose assets that will help you achieve your short-term goals now and long-term goals later
SEO
SEO is an important part of any digital marketing plan. SEO is the process of optimizing and indexing a website to rank higher in search engines, which will lead to more views and website traffic. People who do SEO are called “SEO professionals” and they use specific strategies to help businesses rank higher in search engine result pages (SERPS). Sometimes these professionals also do link building, but that’s another story for another day. For your business to grow and succeed, it needs exposure which means you need SEO. Search engine exposure helps your business get more customers and make more sales.
On average, SEO leads to a 36% increase in organic traffic and 22% increase in leads every month after only three months of implementation. If your website isn’t ranking on page one for your target keywords, you’ll never receive the benefits of all the hard work you’ve put into your business so far. Your site won’t be found and it will instead become an invisible brick and mortar store with no way to attract new customers.
Paid Ads
Paid advertising is a great way to get in front of your target audience and increase brand awareness in just a matter of minutes. Tactics like Google Adwords, Facebook ads, and LinkedIn sponsored content can be effective for new or growing brands with low budgets.
Though paid advertising can be pricey, it’s worth it if you know the right techniques. Take time to learn about how Google Adwords works and what kind of keywords you should be targeting to get the most out of your budget. Developing an informed strategy will help you understand how paid ads work and where you might encounter issues that could end up costing more money than they’re worth.
Blogging
Blogging is one of the most valuable digital marketing assets your business can invest in. A blog is easy to set up, and it provides you with a valuable platform for educating customers about your brand, products, and services. It’ll also help you connect with prospective customers on a more personal level.
If you’re not blogging yet, start by setting up a branded website. Once that’s complete, start blogging! You don’t need any extensive technical knowledge to write an effective blog post. Just pick out a topic related to your business and write down your thoughts on it.
Additionally, starting a blog will allow you to establish thought leadership in your industry—which can be very valuable for both new and established businesses alike.
Video Marketing
Video marketing is one of the most accessible forms of digital marketing. Whether you want to post videos on social media or on your website, there are many options.
With video marketing, it’s possible to tell a more personal story about your business or use visuals to highlight your product offerings. You can even offer live-streaming videos that are engaging and informative for your target audience.
It doesn’t matter if you have an established brand or are just starting out—video marketing is an effective tool for all businesses.
Mobile Marketing
Mobile marketing is a necessity for today’s modern brands. In fact, there are more mobile devices than people on Earth.
In 2021, it’s projected that over half of the world will be using smartphones to access the internet. The best way to stay connected with your customers and potential leads is through a mobile-friendly website or ad campaign.
Mobile marketing isn’t just about sending text messages or emailing people through a smartphone. It’s about understanding how your brand can reach your audience on their preferred device and providing an experience tailored specifically to them.
Today, there are many tools marketers can use to create mobile-friendly content, such as SMS marketing or QR codes that links back to your website. These tools make it easier for you to provide one-to-one customer service and help you increase sales from those who prefer mobile browsing.
CRO
CRO (conversion rate optimization) is a way of measuring customer behavior and making changes to your site that will increase the number of visitors who complete your desired actions.
It’s important to know how your customers behave on your website. You can use CRO to measure what actions they take and then make changes to the site in order to increase the conversion rate.
CRO is going to be more important than ever in 2022 because today, people have so many options when it comes to how they want to interact with a brand. And with so many options, it’s even more crucial that you hold their attention and get them interested in what you have to offer.
Purchases are being made from mobile devices at an increasing rate, which means there needs to be a shift in the way businesses manage their websites for optimum conversions. In this post, we’ll cover what you need to know about CRO in 2022 and how it can help improve your business’s ROI!
Live Streaming
Live streaming is one of the newest digital marketing trends. It’s also one of the most popular with around 700 million unique visitors every month.
Live video will continue to grow in popularity as more people gravitate towards it. Whether you’re using Facebook Live, YouTube, or your own website, live streaming gives you an opportunity to interact with your audience and create a personal connection with them.
It’s also a great way to give your audience insight into what goes on behind the scenes at your office or show them how to use some of your products.
Live streaming can be used for any type of event or meeting, but it’s also useful for answering customer questions.
Whether you’re launching new products, teaching people how to use software you offer, or sharing tips that will help them better understand something about their lives—live streaming provides an interactive way for people to learn from you without having to sift through pages of text-based content on a website.
If you’re looking for ways to engage more with your audience and generate leads, live streaming is worth considering!
BONUS
Influencer Engagement
Traditional advertising is quickly losing its edge to digital marketing. And one of the top reasons for that change is influencer engagement.
According to McKinsey, spending on digital influencers has increased by 500 percent in just two years. This means that marketers are realizing the importance of influencers in their marketing strategy—and it’s not hard to see why.
The best-performing posts on Instagram have an average of 1,000 likes and comments, which is five times more than the best-performing posts on Facebook. Social media platforms are also seeing a huge increase in video views, so investing in influencers with a following could be a valuable asset for your brand’s image and reach.
Influencer marketing is a great way to engage with new audiences without having to spend a fortune on ads or brand ambassadors who might not align with your business values. Companies can work directly with influencers who already have a following and create unique sponsored content together for different platforms–it’s a low-cost option that can yield big results!
Conclusion
The future of digital marketing is rapidly changing and it is important to stay up-to-date on the latest trends.
In 2022, we will continue to see a shift in how brands and consumers interact. Brands will need to adapt and evolve in order to stay relevant and optimize their marketing efforts.
