Many businesses struggle to find new and innovative ways to increase their website traffic. There is a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over again and not having positive results.
If you’re looking to increase traffic to your website both organically and for pay, here are 10 ways to increase traffic to your website that have been proven to work.
1. Create a high converting landing page
A landing page is a standalone conversion-focused page that your prospects access after clicking on your ad or a search result. This ad can be an email, a social post, a search ad, etc.
Using landing pages to drive traffic to your website is an exceptionally powerful method. But as impressive as your landing page is, it can’t come out of nowhere and magically load on a browser.
After publishing your landing page, there are several methods you can use to drive traffic to your website. Without further ado, check out the different channels you can use to expand your traffic sources and get the most out of your online marketing efforts.
2. Perform a keyword search
Always include relevant keywords in your content. Keywords should be used naturally. Insert them into the content in a way that does not distract from the main idea or distract the reader. It is important to use keywords throughout the content, such as the meta description, the page title, the URL, the headers and sometimes throughout the article.
To perform keyword research, you can use tools like Moz, Ahrefs et SEMrush. These tools show what keywords competitors are using, how often people search for keywords, keyword pricing for pay-per-click (PPC) ads, related keywords and valuable information to guide keyword strategy.
3. Develop your content marketing
It’s not enough to publish content; you need to create content that is memorable and cuts through the noise. In fact, useful and memorable content is one of the best ways to increase traffic to your website.
Creating an article that will resonate with your readers and drive engagement is not an easy task. But high quality content can have a heavy impact on a buying decision.
One of the best things about promoting landing pages on your blog is that readers stay because they see the value in what your brand offers. You’ve already succeeded in getting their attention and generating interest, congratulations! That means they’re a few steps closer to making a purchase from you.
Fortunately, in your own blog, you have the luxury of dedicating an entire post to the product/service you’re promoting with landing pages. Just keep in mind one point. Instead of just bragging about the features of the product/service, focus on its perceived value. People don’t want to buy a product. It’s the end result they’re willing to pay for.
4. Write guest posts to generate backlinks
Guest posting for other websites is an effective way to generate backlinks, increase referral traffic and improve search engine result rankings. You should always do thorough research on websites in your industry to make your pitch.
First, examine the content of a website and make sure it is of high quality. Check its domain authority (DA) and study its guest posting guidelines. Also, ask the publication if it will promote the post on social media and tag you.
With so many companies trying to increase their website traffic, there are many opportunities for backlink exchanges. Contact relevant sites and offer your content as an additional resource to include in one of the site’s articles. To add an extra incentive, you can offer a mutually beneficial backlink exchange.
5. Drive traffic to your website with e-mail marketing
Once you are ready with your landing page, one of the first things you should consider doing is sending an announcement to your mailing list. Start your email with an attractive subject line and add a catchy headline that explicitly states your offer. The content of the email should be relevant to your landing page and include a clear call to action (a clickable button or link).
According to several studies, those who have purchased from a store in the past are much more likely to become loyal customers. So it’s pretty safe to pin your extra hopes on actual customers who are subscribed to your newsletter.
You can go a step further and launch a follow-up campaign; a series of automated emails sent to people who take a specific action. This will give you even better results in the long run.
6. Leverage organic social media
Posting your landing page link on Facebook, Instagram, Twitter, LinkedIn or any other social network you use is a way to generate quality traffic. If your landing page visitors are already familiar with the brand, it won’t be hard to generate sales.
Do your best to provide valuable content to entice your followers to click on the link to the landing page. This is a no-brainer, but the larger your community, the more results it will yield.
7. Team up with other brands
Consider finding a partner and launching a co-marketing campaign to expand your audience. By cooperating with a like-minded (and hopefully established) brand, you’ll welcome new traffic and give your brand a stronger voice.
This type of partnership doesn’t have to be huge. For example, a good idea is to start with a guest post. Guest blogging is especially useful if you are launching a product that is new to the market and is still fairly unknown to a wide audience. Obviously, people aren’t really inclined to search for an article they haven’t even heard of before. However, they are much more likely to give it a check (or even try!) If they learn about it on the blog they subscribe to.
This cooperation can yield especially impressive results if you tell an engaging story behind your product. Today, storytelling is definitely not something you want to neglect.
8. Connect with your target audience on forums and Q&A websites
Find communities, groups and forums where your potential customers share their interests and pains. Reddit, Quora and Facebook are great channels to get people talking about your business and build your domain authority without spending a single penny.
The difficulty in reaching your prospects this way is that you can’t just post the link to your landing page. That will be considered spam. So, do your homework. Invest time in creating an informative article that provides some value to readers that can generate interest. In this article, offer a solution to the problem being discussed. And of course, don’t forget to mention that your solution (i.e. your product/service) is the ultimate.
9. Use paid advertising on Google to increase traffic to your website
Yes, paid advertising costs money. But you should always keep in mind that these investments pay off. With paid search ads, you can quickly build brand awareness and greatly expand your reach. In fact, offering a conversion-focused landing page to high intent customers is the most effective solution you can find.
Furthermore, the power of remarketing technology cannot be overstated. It’s a second chance to bring back those who show a particular interest in what you’re selling, but aren’t ready to buy just yet.
10. Launch a paid campaign on social networks
With billions of users worldwide, social networks offer tons of advertising opportunities. Social ads are another great way to attract new audiences and turn them into customers. And as mentioned above, retargeting campaigns are just a boon. Such ads can win back many customers you’ve marked as lost.
Once your landing page customization is complete, run an ad campaign that links that page URL to the call to action. A rule of thumb for providing a smooth flow and consistent experience is to make sure your landing page and ad are consistent and share the same message.
Don’t limit your ads to Facebook only. There are plenty of fish in the sea!
Conclusion
By using multiple marketing channels, you ensure greater effectiveness of your business from both a business and marketing perspective. So, make sure you design a killer landing page. With all the tips provided above, you are ready to launch a stunning promotional campaign.
Call on professionals
Still don’t have a landing page that converts? Or do you want to increase traffic to your website? Hiring a professional SEO freelancer in Nyamga is also always an option. They can offer valuable information and perform audits to identify issues that may be preventing your site from being displayed in search engines. You can also read the article on why you should trust freelancers on Nyamga.
